Writing case studies
It is recommended that you keep an outline of your impact current. You can keep records of your activites and impacts and collect evidence in Pure.
When you start drafting a case study, here are some rules to keep in mind.
Rule 1: Keep it clear and simple
In non-specialist, easy to understand language, describe what the problem was, what research was conducted and how the problem was improved. Tell a good story but do not overstate.
Rule 2: Logical structure and clear heading
Depending on your draft, group impact by type, activities or beneficiaries, provide context and back up any major or pivotal claims with evidence.
Rule 3: Contextualise
For REF2014, impact was judged on its “reach and significance”. That is, the range or extent of influence (not necessarily in geographic terms) and how much of a difference was made. It is best to contextualise who the intended beneficiaries were and to what extent they were influenced.
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