It is recommended that you keep an outline of your impact current. You can keep records of your activites and impacts and collect evidence in Pure.
When you start drafting a case study, here are some rules to keep in mind.
Rule 1: Keep it clear and simple
In non-specialist, easy to understand language, describe what the problem was, what research was conducted and how the problem was improved. Tell a good story but do not overstate.
Rule 2: Logical structure and clear heading
Depending on your draft, group impact by type, activities or beneficiaries, provide context and back up any major or pivotal claims with evidence.
Rule 3: Contextualise
For REF2014, impact was judged on its “reach and significance”. That is, the range or extent of influence (not necessarily in geographic terms) and how much of a difference was made. It is best to contextualise who the intended beneficiaries were and to what extent they were influenced.
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